Valentine's Day Facts

Spending:

• Total US consumer spending on Valentine's Day is about $20 billion
• Average spend per person: $150

Flowers

• 64% of men buy flowers for Valentine's Day
• 36% of women buy flowers for Valentine's Day
• US consumers will spend about $2 billion on flowers
• 224 million roses are grown for Valentine's Day.
• 63% of people buying roses choose red roses. The second most popular color for roses was pink (27%), followed by white (26%), mixed colors of roses (20%), purple/lavender (18%), yellow (15%), orange (11%), and peach/coral (13%).

 

Gifts:

• Consumers will spend about $20 billion on all Valentine's Day gifts (candy, clothing, jewelry, eating out, etc.) ; of that about $4.5 billion on silver and gold items.

Candy:

• Consumers spend about $1,700,000 ($1.7 billion) on Valentine's Day candy.

 

Cards:

• 150 million Valentine’s Day cards are exchanged annually; about 6 million of them are handmade.

 

Romance... or sex:

• 85% of men say sex is an important p[art of Valentine's Day
• About 6 million people propose marriage on Valentine's Day

References

1. US Census Bureau
2. MarketResearch.com
3. National Retail Federation
4. History.com
5. AboutFlowers.com